Our 7-figure Clothing Brand Framework Revealed
Stop wasting time and cash guessing — launch with style in months, not years, and create a quality clothing business with real profit
For aspiring clothing brand owners who need guidance on where to begin, or for existing clothing brands ready to scale.
Trusted By:
"Everything you could need to start a brand"
It's given me a sense of direction that I otherwise wouldn't have had.
"This was the moment Strong and Social stopped being a concept and became something we could actually do"
What we needed was clarity. So, we brought in RiseWise to help us build a road map. Now, we get to work.
"I would not have been able to do it without the RiseWise program"
There is so much behind the scenes stuff that I didn't know about. Definitely saved money by going through the program, having the steps set in-front of me.
"This program gives you the kick and the guidance you need"
Joel has been so amazing on this journey — he is a really big support. Anyone that is coached by him is super-lucky!
“Joel's guidance propelled us from zero knowledge to successfully launching our clothing brand within 4 months. His expertise filled crucial gaps in our understanding, making the journey enjoyable. Thanks to Joel, we confidently navigated the complexities of entrepreneurship and brought our vision to life. I highly recommend RiseWise for anyone aspiring to build not just a clothing brand, but any brand.”
"Each person from the Risewise program is helpful and informative each step of the way. You all care about each business owner and their brand. I truly love the program."
“Joel isn't just a coach — he's a **connector.** He sees the potential in people long before they see it in themselves. What sets him apart is the way he mixes technical business logic with creative empathy. When I sent Joel my first Brand Book draft at 2 a.m., I expected silence. Instead, I got three questions that broke my positioning wide open — proof this wasn't surface-level mentorship. In my first month, I realised RiseWise wasn't about teaching me to fit into the market — it was about teaching me to **define my place in it.** When I shared my Spacely Brand Book, Joel and Rodney didn't just read it; they understood it. They challenged me to refine, simplify, and sharpen — not to water down my ideas, but to make sure they landed with purpose. Rodney's feedback helped me clarify my positioning: bridging streetwear and workwear through discipline, creativity, and storytelling. Joel's mentorship pushed me to think bigger — to turn Spacely into a brand **system**, not just a product line”
“RiseWise helped us reset our branding, nail our market research, and simplify our ad strategy. We’ve regained confidence in our pricing and even launched into the USA. Huge game changer for growth!”
“Everything with ALKU is going so well! The quality of the samples blew me away — I know I made the right choice with this manufacturer.”
“Today was our biggest apparel day ever — 4x our biggest sale day. So, massive win! Also, new logo, brand book, and fashion designer all coming together 🎉”
“The ad I started last night had 7 sales in less than 24 hours. I’m pretty happy with that.”
I was hell sceptical about signing up at first.. sat on it for a few months but the help Joel was promoting spoke right to my situation so I booked a call. Even after the initial call I was still reserved; I'm always hesitant when it sounds too good but where I was at with my brand, after about 3 years of trying, I had to do something. So bloody glad I did too! Joel is the real deal. The help he and the team provide plus the knowledge they impart is unreal! They are genuinely invested in seeing you succeed and provide all the tools and more you could possibly need to make it happen. You also get to chat with all the others doing it so you can ask questions and bounce ideas around etc. which was a bonus too in knowing I wasn't the only one in my situation! If you are stuck trying to get your brand off the ground, dont muck around because Risewise is the best investment I've made in my biz so far!
The best decision for our brand. Working with RiseWise has been an amazing experience. The program is clear, supportive, and genuinely designed to help you grow. The guidance they provide is practical and easy to action, and the entire RiseWise team has been nothing but helpful, honest, and encouraging. You can tell they truly want you to succeed with your brand. Highly recommend to anyone looking to take their brand or idea to the next level.
Thank you so much for RiseWise — I’m so happy and relieved and thankful I could cry. This is the first week I’ve ever turned a profit on my ads. Your help really means so much to me and I’m so excited to keep going — thank you 1 million times ❤️
For aspiring clothing brand owners who need guidance on where to begin, or for existing clothing brands ready to scale.
About Joel Perna
Joel Perna is the Co-founder of Slouch Potato — the Aussie sleepwear brand featured on Channel 9 and in GQ, known for collabs with Harry Potter, Friends, and Rick & Morty — and the sole founder behind RiseWise, where he helps clothing brands scale from messy early days to predictable five- and six-figure months. From years of trial and error Joel has built a framework around real, sustainable brand growth.
Through RiseWise, Joel’s helped hundreds of founders build real businesses with solid product, tight systems, and marketing that actually converts — no guesswork, just results.
“I love working with the team, the brands and the designers in RiseWise. Entrepreneurs are my favourite people, I just want to see them hit their goals.”
-Joel
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